Goodbye Fluff. Hello Strategy!
From product marketing and brand storytelling to creative campaigns and crisis communications—here’s a look at the work I’ve done and the impact it’s had. Because good marketing doesn’t just look great—it works, connects, and endures.
Since proof is in the portfolio, check it out below.
Product Marketing
Turned product features into revenue with strategy, storytelling, and smart execution.
Designed and led go-to-market plans that accelerated adoption
Mapped buyer journeys to guide messaging, positioning, and packaging
Developed sales enablement tools that closed deals faster
Created compelling value propositions from technical product specs
Collaborated with cross-functional teams to launch new features consistently
Brand Marketing
Built brands through trust, clarity and consistency.
Developed brand positioning and messaging frameworks for strategic growth
Defined tone of voice and core narratives for internal and external use
Repositioned brands to increase relevance, resonance, and recall
Created brand playbooks that enabled cross-team alignment
Led brand storytelling across campaigns, social, and web
Marketing Communications
Made every message count—across every channel, format, and audience.
Executed full-funnel campaigns across web, email, print, and social
Crafted launch messaging and collateral for new products and services
Managed campaign rollouts and content calendars for consistent delivery
Developed cross-functional briefs and campaign plans for internal alignment
Created cohesive messaging that reinforced brand and product narratives
Content Marketing
Created content that speaks to the audience, supports your funnel, and drives decisions.
Built content ecosystems mapped to buyer stages and product goals
Created high-impact assets—from product sheets to brochures and how-tos
Streamlined content processes to double publishing efficiency
Wrote clear, SEO-friendly, conversion-optimized copy for web and campaigns
Aligned editorial strategy with business outcomes and engagement metrics
Creative Direction
Strategized and conceptualized designs to deliver creative that converts and connects.
Led cross-channel creative campaigns from concept to execution
Oversaw production of high-impact assets like eBooks, videos, and landing pages
Translated strategic goals into engaging, conversion-optimized visuals
Ensured visual and verbal consistency across all brand materials
Delivered high-volume creative output without compromising quality